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2003 Orlando Fresh Summit Exposition

Some of the Franwell team membersThis year's PMA was fantastic for us at Franwell Software, and we're sure it was productive for all of our associates and other PMA members, as well. Thank you to all who visited our Agware Booth 3119 and helped make this year's PMA such a successful event!

We took a few photos of our booth that we wanted to make available on this page. Just click the thumbnails to see a larger view, then click the Back button to return to this page. The first photo shows some of our Franwell team members. The next shows Jeff Wells demonstrating the speed and accuracy of RFID identification by pulling a pallet of mixed containers with RFID labels through the RFID reader portal. Instantly all 62 products were individually identified and displayed on the computer screen. Our chief salesmen, "Steve of the West Coast and Steve of the East Coast," are featured in the third photo. In the fourth photo, one of our Agware clients, Debbie Grimes, owner of Grimes Produce Company in Plant City, is watching an RFID demo.

Radio Frequency Identification Demos

Jeff Wells, President of Franwell,  showing how RFID  worksThis aspect of Franwell's demonstrations certainly drew a great deal of interest and many questions. RFID is not entirely new technology, but the use of RFID to revolutionize the supply chain side of the fresh food industry is new to the marketplace. Jeff Wells, Franwell's President and Chief Technology Officer, has been working with RFID since 1993. Now is the time when all the strategic groundwork is coming together, as Franwell forms partnerships with other companies to complete the model that will work best for our clients.

Agware Demos

Steve and Steve, our friendly  and knowledgeable salesmentFollowing the PMA, we always contact those who have expressed an interest in Agware so we can arrange for online demos that can include all the personnel concerned with making decisions about software. Many companies begin with the IT or IS directors, but the sales staff and warehouse managers are also key players who need to look at what Agware can do to make their work flow more quickly, efficiently, and accurately. Call Steve Dean, our Vice President of Sales & Marketing, at 1-800-639-1615 and he will be glad to set up a meeting for you.

Client watching RFID DemoPlease feel free to contact any of our clients who are using Agware to operate their agribusinesses. On our Valued Clients page we have a list of all customers who have their own Web sites. Many Agware users do not have Web pages, but they would be happy to answer your questions if you wish to contact them. Just call Franwell for a list of client contacts. Some potential customers like to visit the sites of current Agware users and that can be arranged, as well.

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